If you're selling a home in Florida, getting it onto the MLS (and from there onto Zillow, Realtor.com and 100+ sites) is what actually gets it sold. The only real question is what you pay to do it. The short answer in 2026: anywhere from $99 to $999 as a one-time flat fee — instead of roughly 6% of your sale price to a traditional brokerage.
What a 6% commission actually costs
Traditional listings have historically run about a 6% total commission (split between the listing and buyer's agents). On Florida's typical sale prices, that adds up fast:
| Sale price | 6% commission | Flat fee (Pro) | You keep |
|---|---|---|---|
| $300,000 | $18,000 | $99 | ~$17,900 |
| $500,000 | $30,000 | $99 | ~$29,900 |
| $800,000 | $48,000 | $99 | ~$47,900 |
That difference is your equity — money that should stay with you.
What you pay with flat fee MLS
With a flat-fee broker like Florida Flat Fee Brokers, you pay a one-time fee to get listed, with $0 due at closing and no listing commission:
- Pro — $99: 12-month MLS listing, Zillow/Realtor.com syndication, free price changes, offer & contract documents.
- Elite — $399: everything in Pro + 30 professional HD photos, marketing, and pricing assistance.
- VIP — $999: everything in Elite + drone photos, a full CMA, and priority broker support.
See the full breakdown on our pricing page.
Quick math: on a $500,000 Florida home, listing flat-fee instead of paying 6% keeps roughly $30,000 in your pocket. Check your home's value →
The costs people forget
A complete picture includes a few items beyond the listing fee:
- Buyer's-agent commission (optional). After the 2024 NAR settlement, this is negotiable and your choice — you decide whether to offer one.
- Title & closing costs. Standard on any sale; our settlement fee is shown upfront and paid at closing.
- Photos & prep. Included on Elite/VIP; on Pro you supply your own.
Which plan is "enough"?
Pro gets you fully listed and syndicated — plenty if you have good photos and are comfortable self-managing. Most sellers choose Elite for professional photos and marketing support. VIP suits higher-end or busy sellers who want full service. Either way, you're paying a flat fee, not a percentage.
Ready to see the numbers for your home? Get a free instant estimate, then compare plans.